Primitivo di Manduria is a PDO wine. It is called primitivo (primitive) since it is made with early ripening grapes. It is red, full-bodied and with a pleasant velvety taste.

It has really ancient origins and its reputation has reached countries all over the world. Endless rows of precious vines stretch around the city, giving an idea of a flourishing wine production. The several wine cellars have kept up with the times by opening up to visitors and setting up museums where people can learn about the wine’s rich tradition and history.

Situated in the Itria Valley, Locorotondo has a circular-shaped town. Its name, which derives from the Latin Locus Rotundus, literally means "round place". Locorotondo is a village built in the year 1000., characterized by very narrow concentric streets and white houses and terraced houses. It has the most promising white wine: Locorotondo DOC which is characterized by a persistent aroma and a dry flavor of peach.